Quick Description
Leverage your current client list by moving them into continuity (subscriptions to publications) or membership programs such as coaching, consulting, or VIP programs.
Why You Need This
Once you have a good client attraction and conversion system in place, the next logical step is to increase the lifetime value of your existing clients.
This is done by moving them from a transactional relationship (once in awhile income) to a subscription relationship (monthly, recurring income).
Juicy Details
This package is designed for accomplished business owners who are advanced in their marketing and sales processes.
They have a strong message and reliable system to deliver valuable information and services to their followers on a regular basis.
But, one of their biggest frustrations is communicating with vendors, designers, printers, and even their own marketing people.
These people need a creative team who understands law firm advertising and the marketing process: concept, design, creation, execution, follow up and how it integrates with their brand.
Zine has a long, strong history of partnering with successful business owners and entrepreneurs who are accomplished marketers to help them seamlessly create and implement complex, multi-step marketing campaigns.
We make sure all creative work is focused, accurate, and smartly integrated to meet the goals of your life and your law practice.
Includes
- One-page sales letter (including copywriting and design)
- An email campaign (including copywriting and layout)
- A program logo
- One direct mail piece (including copywriting, design)
- Landing Page to capture responses
- Membership Cards (including design and layout)
- Help with compiling mailing lists and executing each campaign
Package Cost: If you understand the value of a membership program and are ready to get one started, contact us using the form below to set up a 30-minute phone meeting to see if we’re the right fit for you. We’ll review your needs, answer any questions, and determine if we can help you. We can customize any package, but you’ll need a budget of at least $1500 to start.
Optional Add-Ons
Welcome Package – a beautifully presented package of information and goodies to reinforce your new client’s decision to hire you, and make such a memorable impression that he can’t help but tell everyone about it.
“Kia is Very Familiar With GLM and the Direct Marketing Approach, Which Made Her Great to Work With”
“We worked with Kia and her team on designing a VIP card and a direct mail sales piece to go along with it. We wanted to design and text to be in line with the GLM marketing style, so Kia was our go to person for this project. The thing I most enjoyed about working with Kia and her team was that they were organized, timely in their delivery, and always responded to questions quickly. Kia jumped on a call with me to get a good understanding of what we were trying to achieve and asked me questions that I would have never even thought of. She had wonderful suggestions about the marketing piece we put together that I know I would not have received from others. Kia is very familiar with GLM and the direct marketing approach, which made her great to work with! Thank you to Kia and Kim for your work on this project. It was a pleasure to work with you and I look forward to working with you on future projects.” Dawn Husmoe – Marketing Director, Max Meyers Law, PLLC
“A Master At Understanding The Customer Experience”
“Attorneys and small business owners who are constantly looking for a graphics designer who ‘gets it’ has come to the right place. Kia Arian is an incredible marketer who understands how to craft an ad, craft an engaging message and convey that in an inviting and compelling way. I recently asked her to design a small ad for a test run in a few local papers and not only was it done on time and to my specifications, but she also made suggestions and comments that improved the educational ad dramatically. Not only does she deliver on time but her work is fantastic. In case you didn’t know, she’s a master of understanding the customer experience. Don’t be surprised when she surprises you with something totally unexpected. A great experience and I will definitely use her for my next project. Highly recommend her services. When you call her to work on your graphics and print job, tell her you saw my review. It’ll make her smile.” Gerry Oginski – Attorney, The Law Office of Gerald M. Oginski LLC
Welcome Packages Blow Me Away
“Kia and everyone at Zine Graphics do an amazing job. Their shock and awe boxes (welcome packages) blow me away as well as all of their marketing pieces. They not only do beautiful work, but they make sure to get real results.” Kim Walsh-Phillips, Elite Digital Marketing Group
Creative, Accurate
Zine staff is the BEST in the business! Creative, accurate and always on time. We’ve enjoyed working with Zine for many many years. Jennifer Disano, Executive Director at the Osher Lifelong Learning Institute at George Mason University
Top-notch Service and Excellent Design
I have been working closely with Kia for about two years. She has always provided top-notch service and excellent design. Not to mention, Kia is a really cool person and I always look forward to working with her! I highly recommend Kia and the Zine team for design, marketing, copywriting, and consulting. Catherine Crosbie, Proven Marketing for Lawyers
View All Marketing Packages
Want to discuss how this package can work in your business? Contact us below, or call us at 703-591-4000.
Concerned about the cost? This might help give you some perspective.