Check out this interview with “The Professor of Harsh Reality,” Dan Kennedy. Paul Feldman, publisher of Insurance Net News magazine interviews Dan and exposes shocking mistakes agents and advisors make in their marketing, and shows them how to get on a path to success. Download the PDF: NO B.S. Guide to Advisor Success
Category Archives: Marketing
EDDM – Every Door Direct Mail® – What in the world is it? And do I need it in my life?
EDDM is a direct mail service offered by the United States Post Office. In a nutshell, they are offering the cheapest postage available to send a mailing to every address in a single carrier route (i.e. the entire route of a mailman). The Post Office has always had this really cheap rate (as of August …
Scent Marketing – The Future of Advertising
Have you heard? Or more aptly, have you smelled?? Scent marketing is the latest trend in advertising and is the new way to stand apart from the barrage of visual and audio marketing. Adding scent to your print marketing and branding invokes a powerful sensory experience, often subconsciously, that can greatly influence your customers decisions …
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