What is Content Marketing and Why Do I Need It In My Life?

By now you have no doubt heard the words “content marketing” in your business circle. It’s all the rage and like the latest diet or exercise fad, everybody is doing it. Well, it’s not a fad. In a world where we are constantly bombarded by advertising messages, it’s something you should be doing if you …

Do You Treat Marketing as an Expense or an Investment?

The answer to this question is revealed in the kind of marketing you are doing.  Most business owners do what I call “shoot in the dark” marketing. They create an ad or a postcard, and throw it “out there.”  Where this “out there” is…well, they can’t really give you a good idea. It could be …