Results-Driven Marketing, Beautifully Designed
When we talk about “graphic design”, we’re not talking about just making things look good. Good graphic design will always make it look good—that’s a given. But, professional graphic design will help you communicate. In other words, the design brings attention to your message, not to itself. Most people just want their stuff to look …
Continue reading “Do You Even Need Professional Graphic Design?”
I’m a designer, and I love creating beautiful things. The only thing I love more is designing things that actually make money for my clients. Marketing that produces results will rarely win awards and accolades in design competitions. Although this may sound unfortunate for me, thankfully I have no interest in winning design awards. My …
Continue reading “The Use of Graphics and Layout in Your Marketing”
Also called “updating your logo,” a Logo Refresh cleans up your logo, brings it up-to-date, and makes it stronger. Oftentimes, is simplifies an overly complicated logo, or corrects colors and elements that reproduce poorly. Here is an example of a recent logo refresh we completed for Steve Clark’s New School Selling. His previous logo had …
“There can be as much value in the blink of an eye as in months of rational analysis.”– Malcolm Gladwell If you haven’t picked up one of Malcolm Gladwell’s books, you need to get to it–fascinating information that entertains and educates. In his book, Blink, Gladwell examines the power of first impressions. He calls first …
Continue reading “Design Matters Because People Judge Books by Their Covers. Always.”
