Much is being made today of the decline of printing. Newspaper and magazine subscribers are dwindling; e-books are gaining in popularity; online advertising is replacing print; and printed products are being assailed as environmentally unsound. It’s enough to make us want to close up our business and become sheep farmers. So, does printing have a …
Author Archives: kia
“You Need Bleed Margins” and Other Insults from Your Printer
Have you ever submitted a print job to printer, only to have it returned to you with a curt “you need bleed margins”? And your left on your own to not only figure out what they are, but how to fix it. In a nutshell – printing to the edge of a page is …
Continue reading ““You Need Bleed Margins” and Other Insults from Your Printer”
Are You Vexed by File Formats and Extensions?
Managing your print marketing projects is difficult enough without having to deal with confusing file formats. Fear not. I’m here to clarify it once and for all. Cut out this article and post it on your fridge for future reference and general happiness. Here are the pros and cons of the most common file …
Continue reading “Are You Vexed by File Formats and Extensions?”
What is a Logo Refresh?
Also called “updating your logo,” a Logo Refresh cleans up your logo, brings it up-to-date, and makes it stronger. Oftentimes, is simplifies an overly complicated logo, or corrects colors and elements that reproduce poorly. Here is an example of a recent logo refresh we completed for Steve Clark’s New School Selling. His previous logo had …