In this busy marketplace where consumers are bombarded with thousands of messages everyday, you must find a way to stand apart from the rest. How? By making a direct, personal connection with them. And we believe this is best done through consistently and correctly applied direct-response marketing principles. There are two aspects to making a …
Author Archives: admin
Do You Even Need Professional Graphic Design?
When we talk about “graphic design”, we’re not talking about just making things look good. Good graphic design will always make it look good—that’s a given. But, professional graphic design will help you communicate. In other words, the design brings attention to your message, not to itself. Most people just want their stuff to look …
Continue reading “Do You Even Need Professional Graphic Design?”
EDDM – Every Door Direct Mail® – What in the world is it? And do I need it in my life?
EDDM is a direct mail service offered by the United States Post Office. In a nutshell, they are offering the cheapest postage available to send a mailing to every address in a single carrier route (i.e. the entire route of a mailman). The Post Office has always had this really cheap rate (as of August …
Design Matters Because People Judge Books by Their Covers. Always.
“There can be as much value in the blink of an eye as in months of rational analysis.”– Malcolm Gladwell If you haven’t picked up one of Malcolm Gladwell’s books, you need to get to it–fascinating information that entertains and educates. In his book, Blink, Gladwell examines the power of first impressions. He calls first …
Continue reading “Design Matters Because People Judge Books by Their Covers. Always.”