Have you ever spent precious time, resources, and money creating strategic copy and a compelling message for a marketing campaign, only to have it fall apart at the hands of the graphic designer?
Tell me if this sounds familiar…
You get the final finished piece and know something is wrong, but can’t put your finger on it. You don’t even know what to suggest to fix it. You’re a marketer, not a designer.
To make matters worse, you don’t want to argue with the designer, offend them, or hurt their feelings, so you reluctantly accept the job knowing it kinda sucks, and just hope for the best.
You look for another designer the next time you need something created. But you’re back to square one…schlepping over your files, logos, content, ideas to them to get the relationship started, and…well, once again…hope for the best.
Well, there’s a better strategy than “hope for the best.”
Imagine this scenario instead:
You spend precious time, resources, and money creating strategic copy and a compelling message for a marketing campaign and are ready to hand it over to your designer to translate your idea into a visual presentation.
Your designer asks you questions about the goal of the marketing piece, your target market, your offer, your call-to-action, and the follow up to the marketing effort.
She makes suggestions for improvements and more clarity based on your past marketing, your brand, your strengths, and your positioning in your market.
She then presents you with a design that brings attention to your message (and not her uh-mazing design talents) and creates the exact flow in message, ideas, and emotion that you had envisioned.
Once you see the marketing idea in a visual presentation, you are able to “experience it” in full, as it’s meant to be experienced by your market. Your designer gives you suggestions based on other successful marketing she has worked on and seen implemented, and work with you to create a final finished piece that accurately captures your goals and vision for the campaign.
As if that wasn’t enough, she then helps you put gas in it by getting it printed, published, mailed or whatever it needs to get it out the door and into your market’s hands.
And if that wasn’t enough, your future projects are easier and faster to create and implement because she has a firm grasp of your message, your brand, and your past marketing. She has all your marketing assets. And she brings all that past goodness and experience to bear on every new project.
Too good to be true?
It’s not.
The professionals at Zine are a different breed in the world of design and marketing.
We have a deep understanding of marketing, copywriting and design and are able to unite these elements in every marketing project that our clients dream up.
Founded by Kia Arian, Zine specializes in direct response advertising and print marketing, which is still one of the most compelling and results-oriented approaches to marketing.
A designer by trade, Kia knew she had to become an expert in marketing to survive in an increasingly commoditized industry. It was her marketing skills and knowledge that has grown and sustained her agency since 2004.
In that journey, she discovered how little the vast majority of designers knew about effective marketing and business success.
They are mostly “purists” who value the art and aesthetic of marketing more than tracking results and increasing profits.
Entrepreneurs, business owners and marketers come to her after being unable to find designers who understand the core goal and intent of their marketing and who can be trusted to correctly implement their ideas instead of butchering the message with fancy design.
Up until now, their only options were either to slog through it themselves, burn through marketing gurus and specialists with nothing to show at the end, or resort to gig designers from Fiverr or Odesk and end up with disjointed marketing and hit-or-miss quality.
As a small business owner herself, Kia understands those frustrations and instinctively helps business owners and professionals correctly implement their marketing ideas, get results, and feel confident and proud of their message and their work.
Her team at Zine understands that business owners and marketers need agility, accuracy, and return on every marketing dollar they spend. She is an advocate for entrepreneurs and business owners, and teaches and coaches them to create a brand and a message that is focused (purposeful), authentic (powerful), and gets the results they want (profitable).
What drives us?
The belief that each person possesses innate, God-given talents and a message that the world needs to hear.
Through Zine, we’re able to help those who have always known there was more to their business and their life, who are hungry for more, and who have the resolve to discover their unique message and the courage to boldly proclaim it.
If this resonates with you, contact us and schedule a 30 minute call to see if we’re a good fit for each other.